Archive for the ‘advertising’ Category

A version of this article appeared in the January 2012 Admap magazine Planning is just guessing. We have hunches. We need to test them. No-one really knows.  “Almost anything we do in the world is an interaction with an almost impossibly complex economy we’ve created around ourselves.” So said Economist and author Tim Harford at the […]


As part of the google firestarters event, brilliantly hosted by Neil Perkin, I debated the failure of research companies in helping clients and agencies with the ‘how’: the act of making and perfecting ideas in market, with communities and within organisations. Since that event Cog and Face Group have discussed their services, as well as Brainjuicer. This is great. […]


Simple ideas and a natural evolution from the obsession with everything virtual. I’ll collect on/offline examples here. The iPad example below isn’t technically social,  but it could be with a couple of tweaks. Rather than just an expensive remote control as in this example, the iPad has a lovely tactic potential of using its 3G […]


more about “What makes a good planner?“ A handy slice of opinion for your consideration. I will add to this list of requirements and welcome your thoughts on it! I like the ‘adds the madness to the method’ thought. I’m not so keen on the advice of avoiding simplicity (or not rewarding it), as I […]


more about “HSBC Bank USA – Soapbox Tech – (2009)…“, posted with vodpod Ad agency JWT NY say: “Shot in NYC’s Flatiron District, Morgen leads a series of New Yorkers to the HSBC soapbox where they sound off on immigration, technology, and family. Understanding the unique values of their customers has made HSBC the world’s […]