My ‘relationship’ with the Oracle ‘Fusion CRM’ sales team
I received the below email (again) today entitled ‘Oracle has genuinely changed the game – Fusion CRM’ . I think a few people at glue Isobar have.
So I thought I’d reply with this
If you had genuinely changed the game of CRM you would know:
- We’re not one of your top clients. We’re not even one of your bottom clients.
- The ‘best CRM on the market’ shouldn’t have to spam people to get their attention. V dumb.
- Long copy sells and your copy is so short full of meaningless that I can’t see any benefits of your what you’re trying to sell
- CAPITALS = SHOUTING
- Hyperbole (especially in B2B marketing) leads to distrust and frustration from busy managers
- There’s no easy Unsubscribe link which pushes right up against EU privacy laws
- I’ve already been spammed by one of your colleagues and asked for no further contact
Good start Oracle. Smart CRM.
Consider these failings blogged about.
Then Karl called me. He said thanks for the points. Because he agreed. And now he has useful evidence to show his managers.
His job is a tough one after all. And we all know there’s little differentiation for a new email dispatch product in a mature market. So good luck Karl. Hope Oracle learn how to do CRM.
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Tags: CRM, email, marketing, strategy