The Unicef Tap Project from Droga5. This is what a massive idea looks like. Genius.
I had forgotten just how simple and, consequently, how scalable this idea is. It is a great example of an idea that really inspires and a benchmark for all involving, viral ideas.
Watching it again brought tears to my eyes. But when I went to see how I could get involved in the UK, contrary to the video’s proclamations, there was no UK link, no site of something like that on google and no buzz. I wonder what went wrong.
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